Professional Development

For:

  • Business Leaders

    From small business CEOs to Senior Managers looking to interact with government on topics of red-tape reduction or regulation.

  • Policy Professionals

    For those just starting their policy career looking to get ahead or mid-level pros looking to deepen their knowledge. Learn key tips to fast track your work.

  • NGO Leaders

    For those looking to enhance advocacy efforts, fundraising, networking or increasing your media profile for the benefits of the communities you serve.

Watch Intro Video

Intro to the Course

What You'll Learn

By the end of this course you'll have a no B.S. understanding of how government relations, media and politics works allowing you to save time, money and advocate effectively.

  • How to interact with government and where to start

  • What public policy is and isn't along with how you can use it to your organization's advantage

  • Examples, case studies and templates that will directly inform your work

  • How to build a coalition/campaign and get media attention

  • How to set up a meeting with an elected official's office and how to execute that meeting

  • Tips, trick and hacks that they don't tell you in formal policy programs

  • Background Reading and Content

What People are Saying...

5 star rating

Important Information for everyone who has an issue they ...

Howard Sapers

This is an user-friendly, content rich course. Those new to public policy and advocacy will learn the basics and the battle scarred will be reminded just h...

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This is an user-friendly, content rich course. Those new to public policy and advocacy will learn the basics and the battle scarred will be reminded just how important those basics are. The instructor's first hand experience coupled with excellent presentation skills result in an accessible course that demystifies complex concepts and provides practical tips for navigating the public policy terrain.

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5 star rating

Just what I needed to help navigate regulatory hurdles!

Mallory Greene

This course was extremely helpful as my early-stage startup is currently experiencing regulatory hurdles, and I have no experience navigating regulation and ...

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This course was extremely helpful as my early-stage startup is currently experiencing regulatory hurdles, and I have no experience navigating regulation and government relationships. The course makes it simple to understand and gives you actionable items to guide you through the process. Who to reach out to, how to do it, and what to do if that doesn't work. I would highly recommend this course to any small business or startup owner, or anyone wanting to pave the path in their respective industries.

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5 star rating

Pragmatic, Straightforward and Solution-focused

Shireen Salti

Wow! Highly recommend this policy course that touches on government relations, foundations of a policy ask, engaging government and media — all on one simple...

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Wow! Highly recommend this policy course that touches on government relations, foundations of a policy ask, engaging government and media — all on one simple and interactive platform. If you’re in the nonprofit sector, this is for you!

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5 star rating

Great course! Super informative

Michael Prosserman

Love the flow, super practical and very easy to digest. Thanks for sharing this.

Love the flow, super practical and very easy to digest. Thanks for sharing this.

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5 star rating

EXCELLENT course on how to work with government to get yo...

Valerie Fernandes

This course teaches you the practical steps of how to work with government to affect change - an invaluable resource for NGOs, businesses and individuals loo...

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This course teaches you the practical steps of how to work with government to affect change - an invaluable resource for NGOs, businesses and individuals looking to learn more about how to affect public policies (i.e. affordable housing, regulations affecting business owners, etc.) through collaboration and advocacy. Saeed demystifies the concept of public policy and gives you practical recommendations and template letters to form invaluable relationships with people in powerful positions. Further, he gives you the confidence to communicate with officials even if you are inexperienced - he reminds you that your voice matters and gives you the tools to advocate for yourself. This is a great example of someone who uses their education and experience to help those of us who are negatively impacted by a public policy or looking to have one created/enforced to our benefit. Well organized, practical and engaging - will be recommending to friends and family!

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5 star rating

Worth It!

Jack Martello

Finally! A practical and pragmatic course that I can use daily, solid tips and surprising insights. Thanks Saeed, you know your stuff, looking forward to you...

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Finally! A practical and pragmatic course that I can use daily, solid tips and surprising insights. Thanks Saeed, you know your stuff, looking forward to your next one!

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5 star rating

Informative, Practical and motivational!

Vanessa Cecchin

As a senior leader of a Bay St firm, this course was incredibly valuable. We were seriously considering hiring a GR firm before I enrolled in your course. Go...

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As a senior leader of a Bay St firm, this course was incredibly valuable. We were seriously considering hiring a GR firm before I enrolled in your course. Going to try to 'act' and 'do' in the ways I've learned from you and see what happens!

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5 star rating

Loved it. Exactly as Advertised and Then Some!

Judy Bell

I love how efficient and to the point this course was! It gave me the info I needed in a very easy to understand format. I paused and came back a few times a...

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I love how efficient and to the point this course was! It gave me the info I needed in a very easy to understand format. I paused and came back a few times and must say Saeed delivered exactly what he advertised and the added value of the consultation and templates are worth way more than what I paid. Definitely recommend this course to any public affairs professional wanting to increase their understanding on what is normally convoluted subject-matter. Great work!

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5 star rating

Just what I needed

Danielle Lee

The lessons and templates were just what I needed. I have a Masters of Public Policy and this was surprisingly more helpful and hands-on than my 2 year progr...

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The lessons and templates were just what I needed. I have a Masters of Public Policy and this was surprisingly more helpful and hands-on than my 2 year program. I highly recommend this course to anyone looking to identify practical skills in GR and also get an understanding of how media relations and attracting media, works!

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5 star rating

Amazingly helpful course

John Blackwell

I run a startup that's dealing with some local regulatory issues here in New York and despite there being a lot of Canadian-focus, a lot of it applied to the...

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I run a startup that's dealing with some local regulatory issues here in New York and despite there being a lot of Canadian-focus, a lot of it applied to the US. The instructor was articulate and smart, love the no BS approach. Going to implement a lot of the learnings here, thanks Saeed!

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5 star rating

Great engagement tool for activists

Michelle Farrell

Saeed's course provides a helpful overview. He encourages action and cautions against getting bogged down by the complexities. It is a great primer for any...

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Saeed's course provides a helpful overview. He encourages action and cautions against getting bogged down by the complexities. It is a great primer for any person hoping to effect change, any organization defining their strategic priorities, any coalition wanting to make sure that everyone starts with the same knowledge base. This is a timely tool for the next level engagement that we need!

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5 star rating

Excellent Course

Raj Singh

As a policy professional I learned a lot more than I thought I would taking this course. Saeed has pulled together the key concepts and curates them for the ...

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As a policy professional I learned a lot more than I thought I would taking this course. Saeed has pulled together the key concepts and curates them for the listener in an effective way. Very practical readily applicable material.

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About Your Instructor

Instructor

Saeed Selvam

Saeed is currently a Policy Lead at Google and has over 15 years of public affairs experience with a track record of actual legislative change. He was the Executive Director of the Spark Initiative, led public policy at the Laidlaw Foundation, worked for all 3 levels of government, consulted by the Obama Administration, Mayor of Toronto, Premier of Ontario and Chief of Police. He is a regular media contributor on CTV National, the Huffington Post and the Toronto Star. Saeed holds an Honours BA in Political Science and a Masters of Public Policy from the University of Toronto.

FAQ

  • Is this similar to a formal public policy course in an academic setting?

    No. This course, while informed by academia, is designed to pick up where schools leave off. It focuses on busy professionals who need key information fast allowing them to add value to their work.

  • Is this course good for people in government/political staff?

    This course is suited to business leaders, public policy professionals interested in government and media relations and NGO leaders. Political staff will likely already know much of the ins and outs of lobbying the government, since, they are the ones that are the subject of lobbying/advocacy.

  • Will there be any support after the course?

    Yes! Every course purchase will come with e-mail "office hours" support where Saeed will be available to answer questions about course concepts, topics or offer clarification on concepts.